Privacy Policy

Last updated: 13 July 2026

This Privacy Policy explains how Juice Serve Inc. and its affiliates ("Juice," "we," "us," or "our") collect, use, disclose, and otherwise process personal data when you access or use our websites, apps, platforms, products, services, integrations, hardware-enabled services, and related features, including member accounts, fleet features, charging access, parking access, tolling, vehicle registration features, bay monitoring, payments, and customer support (collectively, the "Services").

This Privacy Policy applies globally, including where our Services are offered in the United States, the European Economic Area ("EEA"), the United Kingdom ("UK"), and other jurisdictions where applicable law requires privacy disclosures.

1. Who We Are

Juice Serve Inc. is the company responsible for the personal data described in this Privacy Policy unless this Privacy Policy states otherwise.

Depending on the specific Service and relationship involved, Juice may act as a data controller, business, or equivalent organization that decides how and why personal data is processed; or a data processor, service provider, or equivalent provider processing data on behalf of a fleet, employer, property owner, parking operator, charge point operator, or other customer or partner.

If you have questions about this Privacy Policy or our privacy practices, you can contact us at: privacy@js.eco

2. Scope

This Privacy Policy applies to personal data collected through our websites and landing pages; member registration, authentication, and account management; charging, parking, tolling, and access-related workflows; vehicle registration and vehicle-linked service features; fleet, employer, and partner-linked enrolment or service access; customer support communications; payment, billing, invoicing, and reconciliation flows; camera-, sensor-, and computer-vision-enabled site operations; and any other interaction where this Privacy Policy is linked or made available.

This Privacy Policy does not apply to third-party websites, apps, services, hardware, or platforms that are governed by their own privacy notices.

3. Personal Data We Collect

We collect personal data that you provide directly, that is collected automatically through your use of the Services, and that we receive from customers, partners, operators, and other third parties.

A. Information You Provide Directly

We may collect: name; email address; phone number; postal or billing address; account login and authentication details; company, employer, or fleet affiliation; vehicle registration number and vehicle details; payment and billing details submitted through our payment flows or via our payment providers; support requests, feedback, survey responses, and other communications; and any other information you choose to provide.

B. Information Collected Automatically

We may collect: device, browser, operating system, and app information; IP address and approximate location derived from IP or service activity; log data, diagnostics, crash data, and performance information; timestamps and records of access, sessions, transactions, bookings, charging events, parking events, and related service activity; preferences, configuration data, and product interaction data; and cookie, SDK, pixel, and similar technology data as described below.

C. Vehicle, Access, and Transaction Data

We may collect: vehicle registration and identifiers linked to service use; charging session details, including time, location, duration, status, energy or transaction references where applicable; parking, access, and toll-related event data; account-linked usage history; payment status, invoice references, and reconciliation records; and records used for fraud prevention, dispute handling, auditing, and operational support.

D. Camera, Sensor, and Computer Vision Data

Where our Services include bay monitoring, site management, access control, occupancy detection, or computer-vision-enabled features, we may collect and process: images, video stills, or related sensor outputs captured in and around monitored sites; vehicle presence, movement, occupancy, misuse, or compliance-related signals; license plate or vehicle registration recognition outputs; event metadata such as time, location, device identifiers, and operational confidence or audit data; and records used to verify access eligibility, enforce site rules, investigate incidents, prevent misuse, and improve service performance.

We aim to limit camera and sensor processing to what is reasonably necessary for service delivery, security, fraud prevention, safety, compliance, and operational improvement.

E. Information From Third Parties

We may receive personal data from: fleet managers, employers, landlords, property managers, and site hosts; charge point operators, parking operators, tolling providers, and mobility partners; payment processors and billing partners; identity verification, fraud prevention, risk, and security providers; analytics, cloud, hosting, communications, and infrastructure providers; and other third parties where legally permitted.

4. How We Use Personal Data

We use personal data to: provide, operate, maintain, and improve the Services; create and manage accounts and authenticate users; enable charging, parking, access, tolling, payments, and related mobility services; connect users, fleets, vehicles, operators, and sites within the Services; process transactions, invoices, payments, refunds, and reconciliation; provide customer support and respond to requests; monitor service usage, troubleshoot issues, and improve reliability and performance; operate camera-enabled monitoring, occupancy, enforcement, and access control features; detect, investigate, and prevent fraud, abuse, security incidents, misuse, and unauthorized activity; communicate with you about your account, transactions, support cases, service changes, and operational notices; comply with legal obligations, regulatory requirements, and contractual commitments; and establish, exercise, or defend legal claims.

Where permitted by applicable law, we may also use personal data to send updates, announcements, or promotional communications about our Services. You can opt out of marketing communications at any time using the unsubscribe link in the message or by contacting us.

5. Legal Bases for Processing

Where EEA, UK, or other similar laws apply, we process personal data on one or more of the following legal bases: performance of a contract, where processing is necessary to provide the Services you request or to take steps at your request before entering into a contract; legitimate interests, including operating and improving the Services, securing the Services, preventing fraud, administering customer and partner relationships, protecting rights and property, and managing business operations, where those interests are not overridden by your rights and freedoms; compliance with legal obligations; consent, where required by law; and other lawful bases available under applicable law.

If we rely on consent, you may withdraw it at any time, although this will not affect processing that took place before withdrawal.

6. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, SDKs, local storage, and similar technologies to: keep the Services functioning; remember preferences and settings; understand usage and traffic patterns; secure accounts and detect abuse; and measure and improve performance.

Where required by applicable law, we will obtain consent before using non-essential cookies or similar technologies. You can manage preferences through our cookie tools, if available, and through your browser or device settings.

7. How We Share Personal Data

We may disclose personal data to: affiliates and corporate group entities; vendors and service providers supporting hosting, cloud storage, analytics, payments, customer support, communications, security, and infrastructure; charge point operators, parking operators, fleets, employers, landlords, property managers, and mobility or site partners where necessary to provide the Services; professional advisers, including lawyers, auditors, insurers, bankers, and accountants; regulators, law enforcement, courts, public authorities, or other parties where required by law or reasonably necessary to protect rights, safety, and security; actual or prospective investors, acquirers, lenders, or counterparties in connection with a financing, merger, acquisition, asset sale, reorganization, or similar corporate event, subject to appropriate confidentiality measures; and other parties at your direction or with your consent.

We do not sell personal data for money. We also do not use sensitive personal data to infer characteristics about individuals except as necessary to provide requested Services, maintain safety and security, or comply with law.

8. International Transfers

Juice operates internationally, and personal data may be transferred to and processed in countries other than the country where you live, including the United States, the EEA, and the UK.

Where required by applicable law, we implement appropriate safeguards for cross-border transfers, which may include standard contractual clauses, adequacy decisions, intra-group transfer mechanisms, contractual protections with vendors and partners, or other lawful transfer tools.

9. Data Retention

We retain personal data for as long as reasonably necessary for the purposes described in this Privacy Policy, including to: provide and support the Services; maintain account and transaction records; comply with legal, tax, accounting, and regulatory obligations; investigate incidents, disputes, or claims; and protect our rights and legitimate interests.

Retention periods vary depending on the category of data, the nature of the relationship, the relevant legal requirements, and operational necessity. When personal data is no longer needed, we will delete it, anonymize it, or de-identify it where appropriate.

10. Your Privacy Rights

Depending on where you live and subject to applicable law, you may have the right to: know whether we process your personal data; access personal data we hold about you; request correction of inaccurate personal data; request deletion of personal data; object to or restrict certain processing; request portability of certain personal data; withdraw consent where processing is based on consent; opt out of certain marketing communications; opt out of certain disclosures or uses defined as targeted advertising, sharing, or similar concepts under applicable law; and lodge a complaint with a supervisory authority, regulator, or attorney general where applicable.

We may need to verify your identity before fulfilling a request. Certain rights may be limited by law.

To submit a privacy request, contact us at privacy@js.eco.

11. Region-Specific Disclosures

A. EEA and UK

If you are located in the EEA or UK, you may have rights under the GDPR or UK GDPR, including the rights of access, rectification, erasure, restriction, objection, portability, and the right to withdraw consent where consent is the legal basis.

You may also have the right to complain to your local supervisory authority or the UK Information Commissioner's Office, as applicable.

B. United States

If you are a resident of a U.S. state with applicable privacy laws, you may have rights provided by those laws, which can include rights to access, deletion, correction, portability, and the right to opt out of certain processing activities.

If applicable law requires an appeal process after we deny a privacy request, you may request a review by replying to our response or contacting privacy@js.eco.

We do not discriminate against individuals for exercising privacy rights granted by law.

12. Children

The Services are not directed to children, and we do not knowingly collect personal data from children except where such data is lawfully provided through an authorized parent, guardian, employer, fleet, school, or institutional arrangement, if applicable. If you believe a child has provided personal data unlawfully, contact us so we can review and take appropriate action.

13. Security

We use technical, administrative, and organizational measures designed to protect personal data against unauthorized access, loss, misuse, disclosure, or alteration. These measures may include access controls, monitoring, encryption in transit where appropriate, vendor controls, and role-based restrictions.

No security measure is perfect, and no method of transmission or storage can be guaranteed to be completely secure.

14. Third-Party Services

Our Services may contain links to, or integrate with, third-party services, devices, or platforms that we do not control. Those third parties may process personal data under their own terms and privacy notices. We are not responsible for the privacy practices of third parties that are not under our control.

15. Controller and Processor Roles

In some cases, Juice acts as an independent controller or business, such as when we manage our websites, member accounts, billing relationships, support operations, service security, internal analytics, and direct business operations.

In other cases, Juice may process personal data on behalf of a customer, operator, fleet, employer, landlord, property owner, or other partner that determines the purposes and means of processing. In those cases, that organization may be the primary controller or business, and you should also review its privacy notice.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our Services, technology, legal obligations, or data practices. When we do, we will post the updated version here and revise the "Last updated" date above. Where required by law, we will provide additional notice or obtain consent.

17. Contact Us

For questions, privacy requests, or complaints, contact: privacy@js.eco

For questions or privacy requests, contact privacy@js.eco

Juice Serve Inc. — 710 Lakeway Drive, Suite 200, Sunnyvale, CA 94085